Surf The Arts

Surfs Up

I Found This Image A While Ago About The Surf Map;

It Was Created By 3 Australian Surfer's As A Road Trip Styled Map, Thought It Was Quite Appropriate To Our Project.

Robyn x

Primary Banksy Sketch's

Here Some Other Banksy Inspired Potential Cover's, I Made These By Taking My Own Images Using My Digital Camera And Then Making Them Look Stencilled On Photoshop.

This Image I Tried Something Different I Tried Drawing My Own Illustration On Photoshop And Illustrator.

Robyn x

Water Proof Cover Design

I Did These On Photoshop, For The Waterproof Cover's They Would Vary On Which City You Brought Each From x

Robyn

Final Guerilla Advertising Board

The Idea Of This Type Of Promotion Is That Verious Colourful Surboards Would Be Planted Around Really Urban Locations Such As On Highstreets Or On The Underground Ect.

Each Board Would Not Only Be Bright And Catch The Eyes Of potential Customers But It Would Also State Information Such As Local Stockists, and a Map How To Get To Them.

Robyn x 

DIESEL profile

Title: DIESEL FOR SUCCESSFUL LIVING: BRANDING STRATEGIES FOR AN UP-MARKET LINE EXTENSION IN THE FASHION INDUSTRY **prize winner**
Reference: 504-007-1
Product type: Case (12 colour inserts)
Author(s): Chandon, P; Grigorian, V
Publisher: INSEAD
Settings: Western Europe; Fashion; 1,000 employees, 260 million euros turnover; 1999
Topics: Branding; Marketing; Brand management; Brand extension; Fashion; Luxury goods; Advertising; Logos
Publication year: 2011
Version date: 01.2011

data source: Field research
Status: Active
Abstract:

Since its initial development over 25 years ago, Diesel has been a leader in the fashion industry. The label is continuously releasing incredible designs for men, women and children of all ages and individual styles. Renzo Rosso, chief designer and president of the label, has a long history with the company dating back to 1978. However, it wasn’t until 1985 that Rosso decided to take control of the label and become the primary source behind Diesels amazing. the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab. The objectives set for StyleLab are: (1) to enter the new and attractive high casual wear market; (2) to create an aura of prestige for the core D-Diesel line; and (3) to provide Diesel's designers with the opportunity to experiment with new cuts and fabrics, which may eventually trickle down to the main D-Diesel brand. The case focuses on the selection of the branding strategy for Diesel its new range ‘’ DIESEL ISLAND In particular, it illustrates how Diesel has managed to grow without losing its core identity. The main objectives of the case are to develop an understanding of the key issues involved in managing a portfolio of brands and to evaluate alternative branding strategies for launching a new brand using a structured approach and tools. The case also illustrates critical issues in the marketing of fashion and luxury brands, The large corpus of Diesel's controversial print and television advertisements also make the case suitable for an advertising course or the advertising module of a marketing management course. Finally, the case can also be used in a market research course to illustrate the value of experimental methods for studying the effects of branding.

by Danielle R

some promotion not finished

Street guerilla advertisment, in trains stations, walls, beach locations as well. silloetted people with detail focused ont he bag.

Guerilla advertising long board for promoting the brand, we would put up the surf boards with a slogan and also the location of the stores and the new product that Diesel are selling '' courage''.

front and back of swing tag showing diesel locations that we have chosen, because are ideal customer and also we wanted the store locations to be were the brand does not have any so that it open up a new market to the brand and promotes its self.

BY DANIELLE R