I wanted to make the customer profile really fun, I think the average age of a Diesel customer is around 23 years old as the jeans are quite expensive. I created the customer through looking at Diesel's recent campaigns such as 'Be Stupid' and 'Diesel Island'. Both campaigns give the vibe of being very free spirited and fun so I wanted to show that on my board and create a real customer.
by Danielle R
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