Surf The Arts

Surfs Up

I Found This Image A While Ago About The Surf Map;

It Was Created By 3 Australian Surfer's As A Road Trip Styled Map, Thought It Was Quite Appropriate To Our Project.

Robyn x

Primary Banksy Sketch's

Here Some Other Banksy Inspired Potential Cover's, I Made These By Taking My Own Images Using My Digital Camera And Then Making Them Look Stencilled On Photoshop.

This Image I Tried Something Different I Tried Drawing My Own Illustration On Photoshop And Illustrator.

Robyn x

Water Proof Cover Design

I Did These On Photoshop, For The Waterproof Cover's They Would Vary On Which City You Brought Each From x

Robyn

Final Guerilla Advertising Board

The Idea Of This Type Of Promotion Is That Verious Colourful Surboards Would Be Planted Around Really Urban Locations Such As On Highstreets Or On The Underground Ect.

Each Board Would Not Only Be Bright And Catch The Eyes Of potential Customers But It Would Also State Information Such As Local Stockists, and a Map How To Get To Them.

Robyn x 

DIESEL profile

Title: DIESEL FOR SUCCESSFUL LIVING: BRANDING STRATEGIES FOR AN UP-MARKET LINE EXTENSION IN THE FASHION INDUSTRY **prize winner**
Reference: 504-007-1
Product type: Case (12 colour inserts)
Author(s): Chandon, P; Grigorian, V
Publisher: INSEAD
Settings: Western Europe; Fashion; 1,000 employees, 260 million euros turnover; 1999
Topics: Branding; Marketing; Brand management; Brand extension; Fashion; Luxury goods; Advertising; Logos
Publication year: 2011
Version date: 01.2011

data source: Field research
Status: Active
Abstract:

Since its initial development over 25 years ago, Diesel has been a leader in the fashion industry. The label is continuously releasing incredible designs for men, women and children of all ages and individual styles. Renzo Rosso, chief designer and president of the label, has a long history with the company dating back to 1978. However, it wasn’t until 1985 that Rosso decided to take control of the label and become the primary source behind Diesels amazing. the innovative Italian casual wear company famous for its controversial 'For Successful Living' advertising campaign, is pondering how to brand its new upscale line of clothing: StyleLab. The objectives set for StyleLab are: (1) to enter the new and attractive high casual wear market; (2) to create an aura of prestige for the core D-Diesel line; and (3) to provide Diesel's designers with the opportunity to experiment with new cuts and fabrics, which may eventually trickle down to the main D-Diesel brand. The case focuses on the selection of the branding strategy for Diesel its new range ‘’ DIESEL ISLAND In particular, it illustrates how Diesel has managed to grow without losing its core identity. The main objectives of the case are to develop an understanding of the key issues involved in managing a portfolio of brands and to evaluate alternative branding strategies for launching a new brand using a structured approach and tools. The case also illustrates critical issues in the marketing of fashion and luxury brands, The large corpus of Diesel's controversial print and television advertisements also make the case suitable for an advertising course or the advertising module of a marketing management course. Finally, the case can also be used in a market research course to illustrate the value of experimental methods for studying the effects of branding.

by Danielle R

some promotion not finished

Street guerilla advertisment, in trains stations, walls, beach locations as well. silloetted people with detail focused ont he bag.

Guerilla advertising long board for promoting the brand, we would put up the surf boards with a slogan and also the location of the stores and the new product that Diesel are selling '' courage''.

front and back of swing tag showing diesel locations that we have chosen, because are ideal customer and also we wanted the store locations to be were the brand does not have any so that it open up a new market to the brand and promotes its self.

BY DANIELLE R

banksy finals

we have used these bansky images on the promoton, i think the one with flag will work well with the bag as well as the robot image. i hope this helps.


BY danielle 

inspiration

by Danielle R

which trend you decide

final trend boards INTO THE WILD OR CINEMATIC? 
which one? 
I think ''into the wild'' trend show the warn vintage nostalgic feel, which would fit well with the brief.
But the ''cinematic'' trend also is vintage and graphic which fits with Bansky and his style.

                    BY Danielle R

traveller

diesel map

This is one city that we would bring ''Diesel Braverly''. 


By Danielle R

suffing locations

 By Danielle R

Diesel ''BE STUPID'' advertisement that shows the cheeky,quirky side of the brand.

Diesel Worn and distressed leather that show the casual style. 

vintage england map, and hotspots that show you ''Diesel Bravery'' highlighs of the city England isels of scilly, Austraila Gold Coast, New Zealand Auckland, Fiji, America San Deago, Africa Cape Town, Honolulu Ala Moana, Casablanca Casablanca.

By Danielle R

customer profile

I wanted to make the customer profile really fun, I think the average age of a Diesel customer is around 23 years old as the jeans are quite expensive. I created the customer through looking at Diesel's recent campaigns such as 'Be Stupid' and 'Diesel Island'. Both campaigns give the vibe of being very free spirited and fun so I wanted to show that on my board and create a real customer.

by Danielle R

Banksy Idea

This idea is my favourite, the idea with the urban setting with a beach on the billboard, almost jumping out at you. 

Beach Advertisment

These are different beach advert concepts, i really like the beach art maybe that can go along with the beach on the tube station idea!! also i like the car idea of the beach beetle being in the station for example euston station, so passers byers can have a good look. also maybe some fit surfers standing handing out the city guides. i couldnt find anything to do with a beach on the actual platform.

i like the idea of the banksy, i am posting some of his ideas on my next post. do do with mixing the uraban with the seaside.

jen 

DIESEL BAG COMPARISON

These are prices of different sorts of diesel bags, they state that they are womens but the price range is usually the same for women and men in bags for diesel

jen

VINTAGE CLOCKS

THESE ARE THE VINTAGE CLOCKS I LOOKED INTO!!

JEN

Squidarella brings fun to rainy days

Squidarella brings fun to rainy days

Diesel brand

A Profile of Diesel Clothing

The Diesel clothing label was first formed in 1978 in the Italian city of Moldova by legendary fashion designer Rene Russo. Russo had an established career in the fashion industry already, and decided to create a cutting edge denim inspired brand that would move away from the traditional styles and cuts of jeans.

By 1985 the company was doing so well that Russo was able to buy out his partner to take sole control of the company. Rene slowly expanded the brand over the years moving the emphasis away from a solely denim manufacturer into a clothing range that incorporated a range of t-shirts, jackets, jumpers and accessories.

The company now produces 4 main ranges of clothing Diesel Menswear, Ladieswear, Kidswear and Black Gold. Diesel Black Gold is the companies contemporary collection which is more influenced by catwalk styles that the mainline range which allows them to produce a collection with tighter fits and cuts and more experimental cuts and fittings.

It is however Diesel Jeans that not only provides the company with its highest amount of turnover but also provide it with the greatest brand exposure. They create cuts such as bootcut, skinny and tapered legs, in finishes such as stonewash, and dark-wash in a range of colours including light and dark blue, cream and black. This means there is a style of denim jeans available to suit all tastes and size of consumers.

In recent years Diesel has further expanded its output to include a range of beachwear and toiletries which include skin creams and aftershave.

Diesel Jeans are available to buy online at The Menswear Site.

brand

Founded by Renzo Rosso and Adriano Goldschmied, Diesel is an Italian denim label. With a team of young designers, Diesel’s designs become synonymous with provocation as they leave competition in the dust.

Originally designing for men and women in the 18-35 market, the denim brand evolve with its clients, and subsequently releases a more classic range, along with a line of shoes, jewellery and accessories. Unfaltering success leads to the creation of a children’s range, Diesel Kids, as well as 55DSL and the Diesel Style Lab.

A model for success, Diesel is today one of the leaders in urban fashion, with over 5000 stores in Europe, Asia and America.

http://trex.id.iit.edu/~enricg/portfolio/brand_analysis/Diesel_final_report.pdf

 BY Danielle R