A Profile of Diesel Clothing
The Diesel clothing label was first formed in 1978 in the Italian city of Moldova by legendary fashion designer Rene Russo. Russo had an established career in the fashion industry already, and decided to create a cutting edge denim inspired brand that would move away from the traditional styles and cuts of jeans.
By 1985 the company was doing so well that Russo was able to buy out his partner to take sole control of the company. Rene slowly expanded the brand over the years moving the emphasis away from a solely denim manufacturer into a clothing range that incorporated a range of t-shirts, jackets, jumpers and accessories.
The company now produces 4 main ranges of clothing Diesel Menswear, Ladieswear, Kidswear and Black Gold. Diesel Black Gold is the companies contemporary collection which is more influenced by catwalk styles that the mainline range which allows them to produce a collection with tighter fits and cuts and more experimental cuts and fittings.
It is however Diesel Jeans that not only provides the company with its highest amount of turnover but also provide it with the greatest brand exposure. They create cuts such as bootcut, skinny and tapered legs, in finishes such as stonewash, and dark-wash in a range of colours including light and dark blue, cream and black. This means there is a style of denim jeans available to suit all tastes and size of consumers.
In recent years Diesel has further expanded its output to include a range of beachwear and toiletries which include skin creams and aftershave.
| Diesel Jeans are available to buy online at The Menswear Site. | brand |
Founded by Renzo Rosso and Adriano Goldschmied, Diesel is an Italian denim label. With a team of young designers, Diesel’s designs become synonymous with provocation as they leave competition in the dust.
Originally designing for men and women in the 18-35 market, the denim brand evolve with its clients, and subsequently releases a more classic range, along with a line of shoes, jewellery and accessories. Unfaltering success leads to the creation of a children’s range, Diesel Kids, as well as 55DSL and the Diesel Style Lab.
A model for success, Diesel is today one of the leaders in urban fashion, with over 5000 stores in Europe, Asia and America.
BY Danielle R
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