guerilla advertising

Pimms: Clean advertising

It's CURB O'clock! A directional campaign with the objective to increase footfall traffic for existing experiential activity in local bars in London and Brighton. The adverts were predominately focused on the main transport routes such as train stations and bus stops.

Banksy tags surfer's Transit van

By Sgrant

A SURFER who left his battered old van with spray paint artists at a festival was stunned when he returned and found its value could have rocketed – because the artwork had been tagged by popular guerilla artist Banksy.

South African Johan Lourens, 25, handed over £100 to a group that were spraying skateboards, shoes, clothing and other items, during the Boardmasters festival in Newquay earlier this month.

After seeing another van being sprayed, Mr Lourens, a self-employed paver, decided he would like to brighten up his own Ford Transit, which he uses for work and surfing trips. He haggled the group, called Upfest, from £200 to £100 for the job.

It was only after the group finished that he realised the top of the vehicle had been tagged by Banksy – and was told that he was a famous artist whose work is collected by the likes of Brad Pitt, Angelina Jolie and Christina Aguilera.

http://www.creativeguerrillamarketing.com/guerrilla-marketing/marketing-banksy/

universal king kong

Universal Studio’s publicity stunt: huge footprints left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for the new King Kong 3-D attraction, which opens at the theme park this summer.

29th August 2007

More Guerrilla Advertising

Submerged Hoarding/ Loo

http://adsoftheworld.com/media/ambient/urban_island_09_bottle

danish parkinsons disease association outdoor

Advertising Agency: Saatchi & Saatchi Copenhagen, Denmark

Creative Director: Simon Wooller

Art Directors: Silas Jansson, Cliff Kagawa Holm

Copywriters: Simon Wooller, Silas Jansson, Cliff Kagawa Holm

Insight campaigns: Dopamine & Good Morning Pluto

Insight 2008 campaigns: Dopamine and Good Morning Pluto

Insight is a fashion lead surf label, born out of the northern beaches of Sydney, Australia. They come from a surf heritage yet lead a lifestyle that encompasses all that is surf, skate, street, art, music, fashion, and popular culture. Take a look at their newest and amazing surf campaigns called “Good Morning Pluto” and “Dopamine”.

via DesignYouTrust.com

http://www.trendhunter.com/trends/underwater-advertising-cool-series-of-surf-label-adverts

„Insight is a fashion lead surf label, born out of the northern beaches of Sydney, Australia. They come from a surf heritage yet lead a lifestyle that encompasses all that is surf, skate, street, art, music, fashion, and popular culture. Take a look at their newest and amazing surf campaigns called “Good Morning Pluto” and “Dopamine”. Photographer Dustin Humphrey.“

BY Danielle R