This idea is my favourite, the idea with the urban setting with a beach on the billboard, almost jumping out at you.
Tuesday, 29 March 2011
Beach Advertisment
These are different beach advert concepts, i really like the beach art maybe that can go along with the beach on the tube station idea!! also i like the car idea of the beach beetle being in the station for example euston station, so passers byers can have a good look. also maybe some fit surfers standing handing out the city guides. i couldnt find anything to do with a beach on the actual platform.
i like the idea of the banksy, i am posting some of his ideas on my next post. do do with mixing the uraban with the seaside.
jen
DIESEL BAG COMPARISON
These are prices of different sorts of diesel bags, they state that they are womens but the price range is usually the same for women and men in bags for diesel
jen
Monday, 28 March 2011
Diesel brand
A Profile of Diesel Clothing
The Diesel clothing label was first formed in 1978 in the Italian city of Moldova by legendary fashion designer Rene Russo. Russo had an established career in the fashion industry already, and decided to create a cutting edge denim inspired brand that would move away from the traditional styles and cuts of jeans.
By 1985 the company was doing so well that Russo was able to buy out his partner to take sole control of the company. Rene slowly expanded the brand over the years moving the emphasis away from a solely denim manufacturer into a clothing range that incorporated a range of t-shirts, jackets, jumpers and accessories.
The company now produces 4 main ranges of clothing Diesel Menswear, Ladieswear, Kidswear and Black Gold. Diesel Black Gold is the companies contemporary collection which is more influenced by catwalk styles that the mainline range which allows them to produce a collection with tighter fits and cuts and more experimental cuts and fittings.
It is however Diesel Jeans that not only provides the company with its highest amount of turnover but also provide it with the greatest brand exposure. They create cuts such as bootcut, skinny and tapered legs, in finishes such as stonewash, and dark-wash in a range of colours including light and dark blue, cream and black. This means there is a style of denim jeans available to suit all tastes and size of consumers.
In recent years Diesel has further expanded its output to include a range of beachwear and toiletries which include skin creams and aftershave.
| Diesel Jeans are available to buy online at The Menswear Site. | brand |
Founded by Renzo Rosso and Adriano Goldschmied, Diesel is an Italian denim label. With a team of young designers, Diesel’s designs become synonymous with provocation as they leave competition in the dust.
Originally designing for men and women in the 18-35 market, the denim brand evolve with its clients, and subsequently releases a more classic range, along with a line of shoes, jewellery and accessories. Unfaltering success leads to the creation of a children’s range, Diesel Kids, as well as 55DSL and the Diesel Style Lab.
A model for success, Diesel is today one of the leaders in urban fashion, with over 5000 stores in Europe, Asia and America.
BY Danielle R
Saturday, 26 March 2011
Diesel Inspiration Bag Moodboard
i looked a earlier diesel bags, alot were leather but some where canvas.
some good pockets and zips on them.
jen
Light Up Bag/Clothing
i remember us talking talking about the idea of have an led bag, that lit up. so i put this moodboard together to show what a i found out about it. louis vuitton have done an led bag and blackeyed peas did a show at the superbowl with led suits on. just for inspiration
jen
Diesel Island/Bankys Moodboard
jennifer
Thursday, 24 March 2011
fabric board
This board show some wgsn images and some from google images, i have created a fabric and bag inspiration board.
Tuesday, 22 March 2011
Diesel brand
DIESEL (London) Ltd.
COMPANY OVERVIEW
DIESEL (London) Ltd. owns and operates specialty stores. It offers apparels, including contemporary clothing and street wear; and accessories for children, men, and women. The company also provides scarves, luggage and travel goods, eyewear, wrist watches, jewelry, perfumes, footwear, leather and suede, jackets, fur fake, hair accessories, hosiery and socks, handbags and purses, belts and suspenders, gloves and mittens, denim collections, and hats and caps. In addition, it offers under wears, pants and trousers, jeans, sportswear, dresses casual, skirts, swimwear and beachwear, intimate apparel and lingerie, shorts, small leather goods, shirts and blouses, socks, outerwear, leg wear, headwear, and purses. The company was incorporated in 1994 and is based in London, United Kingdom. DIESEL (London) Ltd. operates as a subsidiary of Diesel S.p.A.
final title ideas
courage
''a quality of spirit that enables you to face danger or pain without showing fear''
crusade
''go on a crusade; fight a holy war''
Limitless
''limitlessness - infiniteness: the quality of being infinite; without bound or limit''
''a quality of spirit that enables you to face danger or pain without showing fear''
crusade
''go on a crusade; fight a holy war''
Limitless
''limitlessness - infiniteness: the quality of being infinite; without bound or limit''
names for bags
Diesel;
Distortion
Crossroads
Crusaders
Courage
Train To Plain
Dust
Exit
Live
Kudos
No Limits
Road Trip
Clash
Climate
Runaway
Culture
Boomerang
danielle& robyn
Distortion
Crossroads
Crusaders
Courage
Train To Plain
Dust
Exit
Live
Kudos
No Limits
Road Trip
Clash
Climate
Runaway
Culture
Boomerang
Wednesday, 16 March 2011
guerilla advertising
Pimms: Clean advertising
It's CURB O'clock! A directional campaign with the objective to increase footfall traffic for existing experiential activity in local bars in London and Brighton. The adverts were predominately focused on the main transport routes such as train stations and bus stops.
Banksy tags surfer's Transit van
South African Johan Lourens, 25, handed over £100 to a group that were spraying skateboards, shoes, clothing and other items, during the Boardmasters festival in Newquay earlier this month.
After seeing another van being sprayed, Mr Lourens, a self-employed paver, decided he would like to brighten up his own Ford Transit, which he uses for work and surfing trips. He haggled the group, called Upfest, from £200 to £100 for the job.
It was only after the group finished that he realised the top of the vehicle had been tagged by Banksy – and was told that he was a famous artist whose work is collected by the likes of Brad Pitt, Angelina Jolie and Christina Aguilera.
universal king kong
Universal Studio’s publicity stunt: huge footprints left in the sand on Santa Monica Beach, complete with a crushed lifeguard vehicle for the new King Kong 3-D attraction, which opens at the theme park this summer.
29th August 2007
More Guerrilla Advertising
Submerged Hoarding/ Loo
http://adsoftheworld.com/media/ambient/urban_island_09_bottle
danish parkinsons disease association outdoor
Insight 2008 campaigns: Dopamine and Good Morning Pluto
Insight is a fashion lead surf label, born out of the northern beaches of Sydney, Australia. They come from a surf heritage yet lead a lifestyle that encompasses all that is surf, skate, street, art, music, fashion, and popular culture. Take a look at their newest and amazing surf campaigns called “Good Morning Pluto” and “Dopamine”.
„Insight is a fashion lead surf label, born out of the northern beaches of Sydney, Australia. They come from a surf heritage yet lead a lifestyle that encompasses all that is surf, skate, street, art, music, fashion, and popular culture. Take a look at their newest and amazing surf campaigns called “Good Morning Pluto” and “Dopamine”. Photographer Dustin Humphrey.“
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